Bored Bookworm | Business

Nir Kshetri’s Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit opportunities and create value in economies across the world.

The book begins with a discussion of the theories, concepts, indicators, and measurements that impact entrepreneurship differently in different regions. From there, it offers helpful insights into global variations in entrepreneurial ecosystems and finance. Kshetri methodically examines entrepreneurship patterns in diverse economies through the lenses of economic system, political system, culture and religion, and geography (both by country and continent).

Offering case studies at the end of each chapter illustrating concepts learned, as well as three detailed cases in an appendix for broader reflection, the book also includes online data resources, and international business planning support, making it a valuable resource for students in entrepreneurship, and international business classes.

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

Building a simple but powerful recommendation system is much easier than you think. This report explains innovations that make machine learning practical for business production settings—and demonstrates how even a small-scale development team can design an effective large-scale recommender. The style of the report makes this subject approachable for all levels of expertise.

Authors Ted Dunning and Ellen Friedman walk you through a design that relies on "careful simplification." You’ll learn how to collect the right data, analyze it with an algorithm from the Apache Mahout library, and then easily deploy the recommender using search technology with Apache Solr. This powerful and effective combination is efficient: it does learning offline and delivers rapid response recommendations in real time.

• Understand the tradeoffs between simple and complex recommenders
• Collect user data that tracks user actions—rather than their ratings
• Predict what a user wants based on behavior by others, using Mahout for co-occurrence analysis
• Use Solr to offer recommendations in real time, complete with item metadata
• Watch the recommender in action with a music service example
• Improve your recommender with dithering, multimodal recommendation, and other techniques

Conventional wisdom about young people's use of digital technology often equates
generational identity with technology identity: today's teens seem constantly plugged in to video
games, social networking sites, and text messaging. Yet there is little actual research that
investigates the intricate dynamics of youths' social and recreational use of digital media.
Hanging Out, Messing Around, and Geeking Out fills this gap, reporting on an
ambitious three-year ethnographic investigation into how young people are living and learning with
new media in varied settings -- at home, in after-school programs, and in online spaces. Integrating
twenty-three case studies -- which include Harry Potter podcasting, video-game playing, music
sharing, and online romantic breakups -- in a unique collaborative authorship style,
Hanging Out, Messing Around, and Geeking Out is distinctive for its combination of
in-depth description of specific group dynamics with conceptual analysis.

"It’s our thesis that privacy will be an integral part
of the next wave in the technology revolution and that innovators who are
emphasizing privacy as an integral part of the product life cycle are on the
right track." --The authors of The Privacy Engineer's Manifesto

The Privacy Engineer's Manifesto: Getting from Policy to
Code to QA to Value is the first book of its kind, offering industry-proven
solutions that go beyond mere theory and adding lucid perspectives on the
challenges and opportunities raised with the emerging “personal” information economy.

The authors, a uniquely skilled team of longtime industry
experts, detail how you can build privacy into products, processes,
applications, and systems.  The book
offers insight on translating the guiding light of OECD Privacy Guidelines, the
Fair Information Practice Principles (FIPPs), Generally Accepted Privacy
Principles (GAPP) and Privacy by Design (PbD) into concrete concepts that
organizations, software/hardware engineers, and system administrators/owners can
understand and apply throughout the product or process life cycle—regardless of
development methodology—from inception to retirement, including data deletion
and destruction.

In addition to providing practical methods to applying privacy
engineering methodologies, the authors detail how to prepare and
organize an enterprise or organization to support and manage products, process,
systems, and applications that require personal information. The authors also address how to
think about and assign value to the personal information assets being
protected.  Finally, the team of experts offers thoughts about the information revolution that has only just begun, and how we
can live in a world of sensors and trillions of data points without losing our
ethics or value(s).... and even have a little fun.

The Privacy Engineer's Manifesto is designed to serve
multiple stakeholders: Anyone who is involved in designing, developing,
deploying and reviewing products, processes, applications, and systems that
process personal information, including software/hardware engineers, technical
program and product managers, support and sales engineers, system integrators,
IT professionals, lawyers, and information privacy and security professionals.  This book is a must-read for
all practitioners in the personal information economy.

Privacy will be an integral part of the next wave in the
technology revolution; innovators who emphasize privacy as an integral
part of the product life cycle are on the right track.

Foreword by Dr. Eric Bonabeau, PhD, Chairman, Icosystem,
Inc. & Dean of Computational Sciences, Minerva Schools at KGI.

•     What's at stake as
  concerns data privacy become critical considerations for users, developers, and
  enterprise stakeholders
•     Comprehensive
  foundational understanding of the issues and how they are interconnected
•     What the emerging
  job description of "privacy engineer" means
•     Key development
  models for privacy architecture
•     How to assemble an
  engineering privacy tool box (including developing privacy use cases and
  requirements
•     Organizational
  design implications of privacy engineering
•     Quality Assurance (QA)
  methodologies for privacy policy compliance
•     Models for valuing
  data
•     The 10-point
  Manifesto of the Privacy Engineer

Desire is a vicious mistress . . .
In his debut erotic thriller, former intelligence officer Ken Boehs weaves a mind-bending plot with bold, unscrupulous characters that is both highly credible and expands the genre.
The Tilted Truth introduces a heroic duo: the handsome and clever CIA agent Major Ben Kloes and the ambitious FBI Special Agent Caterina “Cat” Morella whose beauty and seductive ways are hard to resist. Together they turn an official in Hugo Chavez’s inner circle in Aruba, stop terrorists from using a suitcase nuke to destroy locks on the Panama Canal, and ensnare a murderous, criminal gang laundering money in a Nassau casino.
There are many surprising developments and plot twists in this sex and action-packed narrative: The FBI is double-crossed and conned out of their money; a wily informant caught in his own web of deceit jilts the CIA; an extremely cunning woman seduces a prominent military general who has public office ambitions; and a business partner conned out of his life savings launches a vendetta against his associate.
The psychological underpinnings that motivate each character come into play in a maze of manipulation interspersed with the intrigue of clandestine operations and government entrapment, all ending in a diabolical turn of events.
This fast-paced, riveting story will leave readers satisfied and exhilarated.

• Professional press release samples from PR firm
• Easy-to-use press release templates
• List of more than 20 press release distribution services, both paid and free

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
 
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.
 
American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
 
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base.
 
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.
 
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

• In this book, you will have the opportunity to understand why sales happen. 
• By Having this book you'll make sales happen for yourself and your business forever.
• This book holds Best Practice tools any sells professional must have 
• How to make this happen for you! 
• Here is the secret sauce for B2B sales 

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact, the pace at which developing countries grow is largely determined by the pace at which they close that gap.

Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term. In Creating a Learning Society, Joseph E. Stiglitz and Bruce C. Greenwald spell out the implications of this insight for both economic theory and policy. Taking as a starting point Kenneth J. Arrow's 1962 paper "Learning by Doing," they explain why the production of knowledge differs from that of other goods and why market economies alone are typically not efficient in the production and transmission of knowledge. Closing knowledge gaps, or helping laggards learn, is central to growth and development.

Combining technical economic analysis with accessible prose, Stiglitz and Greenwald provide new models of "endogenous growth," upending the received thinking about global policy and trade regimes. They show how well-designed government trade and industrial policies can help create a learning society; explain how poorly designed intellectual property regimes can retard learning; demonstrate how virtually every government policy has effects, both positive and negative, on learning; and they argue that policymakers need to be cognizant of these effects. They provocatively show why many standard policy prescriptions, especially associated with "neoliberal" doctrines focusing on static resource allocations, impede learning and explain why free trade may lead to stagnation, while broad based industrial protection and exchange rate interventions may bring benefits, not just to the industrial sector, but to the entire economy.

The volume concludes with brief commentaries from Philippe Aghion and Michael Woodford, as well as from Nobel Laureates Kenneth Arrow and Robert Solow.

- Kia Heavey, author of Night Machines

- Stephen England, author of the Shadow Warriors series

- Rick Robinson, author of Alligator Alley, winner of the grand prize at the Great Southeast Book Festival in 2013.

- Meira Pentermann, author of Firefly Beach and Nine-Tenths

- Police Chief William Cole (retired)

- Paige E. Malott, author of CincyWhimsy.com

Job interviews are more competitive than ever.  If you go to interviews but are not getting offers, someone else is out-preparing and out-performing you in the interview.  This book will turn YOU into the stand-out candidate who walks away with the job.

As a Bonus with the book, you also get a Free Downloadable Interview Prep Guide - Career Confidential's Job Interview Prep Kit will walk you through any professional or executive job interview preparation.

* Tell you what hiring managers (your interviewers) really value--that they will NEVER tell you
* Show you how to research the company so you know more than everyone else (impressive)
* Highlight the most important questions you can ask as a candidate
* Show you how to prove that you'll be great at the job
* Warn you about interview mistakes that are holding you back
* Make sure you can say "I nailed it. They said I was the best-prepared candidate they've ever seen and I got the job."

* Easy Steps to Thoroughly Research the Company
* 20 Questions to Ask In the Interview That Will Blow Their Minds
* Answers to 5 of the Most Difficult Interview Questions
* Tips to Prepare and Use a Brag Book and/or 30-60-90-Day Plan To Shine in the Interview
* Rules for Interview Attire to Make the Best Impression
* What Body Language You Need To Use (and What You Need to Stop Immediately)
* And Much More

This book is for anyone who wants to make sure you get the job offer every time you interview.

The complete RESUME CREATION SYSTEM that takes the guesswork and stress out of writing a resume. Used by colleges, universities, high schools and thousands of individual customers.
It is so much more than a book - it's the fastest way to write your own, great resume. GUARANTEED.

The system is built on three parts (all included):
1. The Book - the only resume writing book you need
2. The Workbook – a hold-your-hand approach that comprehensively guides your thinking as you complete questions and frameworks to build the content for your resume
3. The Templates – Downloadable Microsoft Word templates built on proven, winning resumes. Take what you wrote in the workbook and complete the pre-formatted templates. You’re done!

In addition to this, you get access to:

1. The step-by-step resume creation guides - great for the first-time or fresh-start resume
2. Resume templates for Microsoft Word - talk about a time saver!
3. Cover Letter Templates for Microsoft Word
4. Matching references templates for Microsoft Word
5. 20 proven, winning sample resumes
6. Lifetime subscription to future templates, samples, and more
7. The 100% money back guarantee

Some teasers and examples:
Resume phrases to get results - Page 27
The key to getting awesome references – See template
13 most overused resume phrases to avoid - Page 28
Resume fact and fiction (1 page or 2?) - Page 5
11 key questions to answer in your resume - Page 6
1 thing your resume can't be without - Page 8
Important truths about resumes - Page 4
Alternative to a classic resume - Page 18
Questions to guide your resume development - Pages 7-9

A concise list of the most effective resume tips - Page 26

The workbook, templates, samples, and more are available to download from our website – but you have to have your order number handy to get access to the downloads!

• 5 Ways To Write A Captivating LinkedIn Professional Headline And Make An Awesome First Impression

• How to Choose The Right Profile Photo to Capture Your Intended Audience, And Optimize It to Be Found In Search

• 9 Secrets to Writing A Compelling LinkedIn Summary: Being Your Own Brand Ambassador

• 7 Ways to Optimize Your LinkedIn Experience Section For Maximum Impact and Exposure

• How to Populate Additional LinkedIn Sections And How to Re-Order All Sections By Importance

• How to Add Skills & Expertise to Your LinkedIn Profile, And How to Find the Best Ones to List

• How to Encourage Endorsements to Showcase Your Skills and Expertise

• How to Edit Your Contact Info and Customize the Website Text Links to Your Blog, Website, Portfolio, etc.

• How to Choose A Custom LinkedIn URL, e.g linkedin.com/yourname

• How to Add Interactive Media Samples to Your Profile: Show Off Your Work and WOW Prospects

• How to Promote Your LinkedIn Profile Online and Offline: Widgets, E-mail Signatures, and Real World Marketing

• How to Make Your LinkedIn Profile Visible And Appealing to Non-Members: Customize How Your Public Profile Appears in Search

• How to Make Your Profile Eye-Catching In LinkedIn Search With Bullet Points, Stars, and Other Special Characters

• 3 Quick And Easy Ways to Start to Grow Your LinkedIn Network

• How to Use Activity Updates and LinkedIn Signal to Spread Your Name and Expertise to Connections and the Wider LinkedIn Community

• How to Craft Killer LinkedIn Connection Invites in Three Simple Steps

• How to Encourage Quality Recommendations: Priceless Testimonials From Colleagues and Friends

• How to Use LinkedIn Groups to Grow Your Connections And Become An Authority Figure In Your Profession

• Currently Unemployed? What to Put in Your Headline, Summary, and Current Position Sections

• How to Find A New Job on LinkedIn (And How to Keep Your Search Secret From Your Current Employer!)

• LinkedIn Premium Memberships: What Are They And Are They Worth The Money?

• How to Export Your LinkedIn Profile to PDF to Save it from Lost Data Mishaps

• Top Online Tools to Manage Your LinkedIn Profile and Analyze Its Effectiveness

You're constantly challenged to grow your business, increase productivity, and improve quality--all while reducing or keeping budgets flat. So what's a managerto do.

You've streamlined processes. You've restructured. You’ve sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology.

Featuring case studies of some of the most forward-thinking and successful companies today--Google, Zappos, and Amazon, to name a few--Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to:

• Set habits, not just goals
• Recognize the Achoo! effect
• Stop asking the wrong questions
• Hire for what's not on the resume
• Turn strengths into a team sport
• Preview, don't just review, performance

The best part--These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.

PRAISE FOR PROFIT FROM THE POSITIVE:

"Put it on your nightstand, bring it on the plane with you--however you do it--read this book. Profit from the Positive gives actionable steps for managers' biggest burning questions. As a twenty-first-century leader, you cannot do without it." -- Marshall Goldsmith, New York Times bestselling author of MOJO and What Got You Here Won't Get You There

"Profit from the Positive gives the busy executive ways to improve performance immediately--in some cases by up to 50 percent--without restructuring the organization or bringing in any consultants. Finally, a leadership book that bridges the chasm between what science knows and what business needs!" -- Chip Conley, founder of Joie de Vivre Hotels and New York Times bestselling author of PEAK and Emotional Equations

"Profit from the Positive is a thought-provoking and practical guide . . . an invaluable resource for anyone seeking to be an exceptional manager and contributor at work." -- Gretchen Rubin, New York Times bestselling author of The Happiness Project

"Greenberg and Maymin--pioneers in the application of Positive Psychology to organizations--have built an exciting and important bridge between compelling evidence and actionable practice. Profit from the Positive is a valuable resource for anyone seeking to boost organizational productivity and the quality of work life." -- Adam Grant, professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of Give and Take

"Profit from the Positive is a straightforward business book that offers tools, backed by solid research, which can help any manager and their team." -- Tony Hsieh, CEO of Zappos.com, Inc., andNew York Times bestselling author of Delivering Happiness

1. inspirational doses of how brands can publish news


2. actionable tips and how-tos on getting more publicity in mobile and social news streams


3. real-time resources, tools, platforms, and applications to distribute and amplify your brand's news


4. timing, frequency, and recipes to avoid Social PR disasters


5. tips on jumping into trending news